BlackBerry stressed don t give up profitable smart phones soon

A few days ago, BlackBerry has released their latest third quarter financial report of fiscal year 2016, all the numbers are more optimistic, one-quarter loss smaller than expected (down 30%) and its annual revenue in key software and service sector exceeded expectations, finally has made the Canada firms won some respite from the.

But most sorry about is that BlackBerry’s CEO John s. Chen earlier in the year, BlackBerry hardware sector realize profit goal is still not achieved, but John s. Chen thinks, then it has the potential to end the pace of losses into profits, even if you don’t start making money, at least the hardware Division is expected to achieve break-even.

Many analysts had predicted, BlackBerry released the first Android smart phone BlackBerry PRIV last year is expected to stand out, but the results of this BlackBerry has not came the good news, because the machine at least in competitive environments are at best game no one played products, actual sales figures are not up to expectations.

According to figures provided by the BlackBerry, BlackBerry PRIV last quarter (February 29) actual sales of 600,000 units, nearly 100,000 lower than the previous quarter. There is no doubt that so worried about low sales led BlackBerry, BlackBerry original expectations were too high for the camera.

Boost sales of BlackBerry smartphones still have time!

As I mentioned earlier, although the BlackBerry smartphone sector underperforming, John s. Chen said BlackBerry as a whole are starting to break even. At the financial conference call, was asked a question is on the launch of the BlackBerry smart phone business, John s. Chen stressed that it would not, and commitment as possible so the hardware Department Hardware division profitable before the end of September 2016. Therefore, in accordance with this commitment, then leave the BlackBerry increase smartphone sales, there is a very long time.

”I think that exactly, we achieve the goal of balance or hardware make money very, very close. As we all know, as I’ve said many times, if we all make every effort put, still can’t make money in equipment, it would be a burden … … Then we will have to leave that particular business, it’s not a big secret. “John s. Chen said.

To make money it is not talked about, something must be done. To John s. Chen said that by September, if the deadline they really have no way to find mobile devices unit to make a profit, then the future of BlackBerry is currently seriously considered becoming a software company. After all, according to BlackBerry’s earnings last quarter software and services revenue increase of $ 153 million to $ 527 million, more than the company had previously set a target of US $ 500 million, but BlackBerry is expected in fiscal year 2017 its software and services business will be increased 30%.

However, John s. Chen said that BlackBerry will soon launch another Android Smartphone, and priced fairly satisfactory, about $ 350 or so. He also said, the BlackBerry just sold 3 million units for the rest of the BlackBerry smart phone, will be able to make ends meet, with another more profitable approach. Starbucks iPhone 6 Case

In addition, already purchased BlackBerry Smartphone user PRIV good news has come, BlackBerry handheld software product management Director Michael Clewley says BlackBerry PRIV will soon receive BlackBerry PRIV push the update. As for the BlackBerry OS, the current 10.3. version 3 has entered the NIAD security certification program links, but need to wait until mid-June due to technical acceptance will push.

[Article correction]

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Tags: mobile phone

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