So as app growth sputters to a halt, businesses are panicking. How can they make money if they can’t get people to download their apps? One answer is to meet users where they are — in messaging apps. And that means launching bots.
Chat Bots Aren’t a Fad. They’re a Revolution.
Chris Messina

What are your thoughts on Apple’s take on this in iOS 10? i.e. enabling developers and publishers to extend into iMessage via a new framework that they can incorporate into their existing apps (and offer to their existing user base) or build new Apps on.

It essentially splits the difference and enables Bot functionality, if that’s what the developer wants to offer users, but uses the existing App Store model to deliver it.

Foursquare has done something similar with Marsbot, albeit via SMS (I expect that iMessage integration is coming).

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