SOCIAL MEDIA MARKETING BOOSTING BUSINESSES
The boom of Social Media has taken the world by a storm. Statistics reveal that almost 50% of Facebook and Twitter users login EVERY day. In the business domain, big companies have been using Social Media marketing as an effective strategy to leverage their online presence. E-commerce biggies Amazon, Snapdeal and Flipkart rely on extensive Social Media marketing, with discounts and coupons flooding news-feeds and accounts.
More and more companies are recognizing the importance of incorporating social media into their marketing master plans. Social media marketing is fast becoming a powerful tool for not only driving the traffic to a company’s website, but also for the generating leads.
The potential of social media marketing needs to be explored to the fullest, as it is a relatively inexpensive way to market a product or service, and helps target the ideal customer. Some of the ways in which one can leverage social media marketing and cash in more bucks are:-
I. More and more of Multimedia!
Ensuring quality content on the social media is essential. Quality content induces the audience to take some actions. Visitors are more likely to follow, share and like videos and pictures, further spreading it to their friends, if it is eye-catching and relevant. It is necessary for the pictures, video or jingle to justify the brand with cent percent accuracy, for maximum audience response.
II. Widespread Networking
Adding Social sharing buttons to the content and social follow buttons to the website helps one reach a wider range of audience, as this facilitates the onset of a chain reaction of people liking, sharing and following the brand. Thus, the word of mouth is enhanced & amplified and the process of “Know, Like, and Trust” is automatically accelerated.
III. Segregation of audience
One of the best ways for effective marketing is to break down the target audience by age, gender, interests, geography and habits, and analysis what media and propaganda will engage them with the best brand. By analyzing and evaluating the different segments of the target audience, it will be easier to tailor the content and optimize the response.
IV. Optimal Lead Generation
Providing a good mix of content in the social media updates, by educational content like blog posts and eBooks as well as offers like links to your free trial or product webinars. By smartly positioning yourself as a resource provider, it is important to create a sense of dependency in the minds of the customers, thus keeping you on the top of their minds.
V. Offers, Discounts, Contests and Campaigns!
Innovative offers, coupons, privileges and discounts help in ensuring a faithful audience, and helps rake in increased profits. Social marketing is a continuous process. Launching campaigns to social media channels helps garner maximum attention. But it is important to monitor how social media users respond to the brand marketing strategy and obtain feedback to optimize the plans.
Social Media Marketing is the next big thing, and with technological developments, improvement in living conditions and economy, it is here to stay.
