If you are not familiar with the terms used to discuss typography, or want to learn more about legibility and screen rendering make sure to read Part 1 first.


We got our first glimpse of Apple’s new san-serif typeface, San Francisco, when the Apple Watch was unveiled in September of 2014 — a new typeface designed specifically for legibility at small sizes on a tiny, high-resolution screen. Big news for type nerds and Apple fans alike. San Francisco was the first publicly released, Apple-designed typeface in over 20 years. Its name is familiar, harking back to the previous convention of naming typefaces after “world class cities” like Chicago, Geneva, Athens. London, Venice, and yes, San Francisco.

Nick Keppol

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store