We got our first glimpse of Apple’s new san-serif typeface, San Francisco, when the Apple Watch was unveiled in September of 2014 — a new typeface designed specifically for legibility at small sizes on a tiny, high-resolution screen. Big news for type nerds and Apple fans alike. San Francisco was the first publicly released, Apple-designed typeface in over 20 years. Its name is familiar, harking back to the previous convention of naming typefaces after “world class cities” like Chicago, Geneva, Athens. London, Venice, and yes, San Francisco.