It all comes down to the theory of the “10x developer.”

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For years, Netflix has maintained a reputation as a company that pays its technologists huge salaries. Data has backed up that assertion; for example, crowdsourced compensation numbers from suggest that Netflix’s software engineers can make nearly half a million dollars per year, well ahead of what they might earn at rivals such as Disney and Amazon. Why does the company pay so much?

In a posting on CNBC, Netflix CEO Reed Hastings walked through his reasoning, which is pretty straightforward: During Netflix’s relatively early days, he came to believe that “the best programmer doesn’t add 10 times the value” but “more like a 100 times.” …


Nick Kolakowski

Writer, editor, author of 'Maxine Unleashes Doomsday' and 'Boise Longpig Hunting Club.'

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