Lettering by: ROANNE ADAMS / ROANDCO

My ex-employer, and now mentor, once told me something I always, always hold on to,

“Do what scares you the most.”

This piece of advice is my crystal gemstone and I hold onto it dearly. It has propelled me to places, situations, and growth that I otherwise would not have experienced. Like these past few weeks.


“It is my ambition to say in ten sentences what others say in a whole book.”

― Friedrich Nietzsche

My life these days can be summed up by the above image: dozens and dozens of tabs opened, each containing information that contributes to our pitch—too afraid of closing anything in case those are important.

Every single thing feels important at this point.

We managed to use the extra time we have over the Thanksgiving break to work on our proto-pitch. Working on it also meant we had to work out some kinks so we could be succinct and persuasive, but the former was extremely tricky. We had worked on this for a seemingly long time—how do…


Instead of focusing on one experiment, I’ll be focusing on a set of experiments which I thought were more successful in gathering sign-ups or traction.

Our very first experiment was essentially just a huge piece of paper with a Sharpie miserably taped beside it, with a question: “What’s the most effective way to learn a new skill?”

We did this because we were pressed for time and needed to know very quickly if our new direction resonates with students. To our surprise, after only about three days, the paper was filled up. …


This week’s presentation had to be the most fun we’ve ever had.

As a team, we had problems articulating what it is the problem that we’re solving. Our guts know it’s solving something—we see it in reactions and people’s eyes when they hear about what we do. But we just don’t know how to articulate it.

How are we supposed to tell the story of our customers’ pains when we don’t even know how to articulate it ourselves?

We decided to show it.

We had all the interviews and data about what it is our target audience is having trouble…


Even though it was only four scenes, it still took us a while to get things right. Here are some the times it went wrong.

Cringing at our own cheesy ending

Nathalia Kasman

Visual & Interaction Designer based in S.F. Currently back in school @ CCA IxD (Minor in Writing & Literature).

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