The Future of Advertising by Joe Marchese

This is a must watch!

The Future of Advertising by Joe Marchese

Key message at minute 4:28…

…if we can move move to a world where we can do guaranteed attention, fewer ads, immersive ads, we could raise the rate and move the conversation from a battle between content creators and marketers about lower rates and say now it’s about guaranteeing human attention, the right audience and a great experience overall and higher rates that properly values people’s time. And this isn’t a theoretical exercise, anymore…

Yes it’s not a theoretical exercise, it’s actually WebSpectator’s value proposition!

Welcome to the future of digital advertising!