NMBAttention Shoppers! 20 Years Later.20 years ago, almost to the day — Dec 1st 1997 — Michael Goldhaber wrote on Wired magazine a thought-provoking piece about the Attention…Nov 25, 2016Nov 25, 2016
NMBShift TV Dollars Into Digital!!!Ever heard the phrase “shift TV dollars into digital?Oct 19, 2016Oct 19, 2016
NMBPortuguese Brain Power!December is here and as yet another year draws to a close, some things are worth celebrating.Oct 19, 2016Oct 19, 2016
NMBThe Uber Halo Effect!“Halo Effect” — cognitive bias in which an observer’s overall impression of a person, company, brand, or product influences the observer’s…Oct 19, 2016Oct 19, 2016