Neal M. BrownContent security — 8 Steps to Securing your ContentOver the last few years you’ve created a website full of content that promotes your products or services. You’ve either spent hours of your…Apr 26, 2017Apr 26, 2017
Neal M. BrownDoes Copywriting Cost Money? The Hidden Costs of CopywritingOne of the most commonly asked questions I hear is ‘Does copywriting cost money?’ As a small business owner you will have many demands on…Apr 19, 2017Apr 19, 2017
Neal M. BrownWhy You Shouldn’t Work With Me As A Freelance CopywriterI love writing and I love helping small businesses grow. This process works best when we are partners, client and freelance copywriter…Apr 12, 2017Apr 12, 2017
Neal M. BrownCreate An Avatar — A Template for Your Audience AvatarIn a previous post, I shared reasons why you need an audience avatar. In this post, we’re going to take it a step further and learn how to…Apr 5, 2017Apr 5, 2017
Neal M. Brown8 Steps for Developing your Tone of VoiceIn an earlier post, I shared 5 reasons why you need a tone of voice for your business. Today, I’m going to take you through the 8 steps for…Mar 29, 2017Mar 29, 2017
Neal M. BrownWhy you need an audience avatarWhen it comes to writing for your business, it’s important that you have a good idea who you are writing for. In this blog post I’ll talk…Mar 22, 2017Mar 22, 2017
Neal M. BrownWhy I hate ‘Millennials’ — a note for lazy marketersIn this blog post I am going to share why I hate “Millennials” — or, at least, why I hate the lazy use of the term “Millennials”. Because…Mar 15, 2017Mar 15, 2017
Neal M. Brown5 Reasons why you Need a Tone of VoiceWhen it comes to small businesses and sole traders, many tell me that they don’t know what a tone of voice is, and that they do not have…Mar 8, 2017Mar 8, 2017