It’s been a few exciting months for our team since we first introduced Welcome to the world. We’ve continued to scale our digital offer platform, onboard new customers, and grow our waitlist as more teams turn to Welcome to help close candidates and retain their employees. Today, we’re thrilled to…

We’ve all interviewed for jobs, changed jobs, and hired team members. We’ve all received an offer letter, negotiated, tried to understand the legal jargon, and what our equity is worth. Many of us have been on the other side of the table trying to figure out what to offer a…

Note: This is an updated version of a talk I gave at Design Driven NYC, which you can watch here. Intro When we set out to build Trade in 2017, we didn’t want to just sell coffee online. Personalization and segmentation were critical, because we believed that deep personalization, data science…

Why They Matter When building and launching a DTC brand, it’s easy to fall into the reactionary routine of just building product, shipping features, and iterating. While there isn’t anything wrong with building, the product and brand have to play together with a real sense of purpose. …

I’ve spent a lot of time over the last few years helping build product teams, speaking to successful PMs, and interviewing potential candidates. As I spend more time thinking about what sets amazing product teams apart, I’ve been reflecting on what I view as critical to success, and that’s a…