6 Best Internal linking tools for WordPress for less work

Gen Daniel
16 min readMar 21, 2024

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You have total control of internal links on your site, but the process of creating and managing them isn’t easy.

Though you have entire control, smart internal linking is only possible with thorough focus and clever strategy.

As opposed to linking to external sites, linking internally requires good knowledge of a site architecture.

Internal links should be considered one that possess the same class of effect as External backlinks.

The impact of internal links on SERP ranking can’t be denied.

Why Trust This?

We believe we have the highest coverage for internal linking tools. Having used and tested a good number of them, we know what works and what does not. Just give us this time to express our thought. At the end of the article, we’ll insert helpful links to our niche site that covers all things internal link automation 🌝

What is an internal linking tool?

Internal Linking Illustration

An internal linking tool as it name suggests, is an application out there to supercharge internal link building and management.

An internal linking tool saves you a lot of time and stress, which you can put into creating more content.

Typically, it takes 20–30 minutes internal-linking a standard blog post (of length 1,500 words). The time estimate can go higher if you don’t have a good knowledge of the content of the site.

With Artificial Intelligence emerging here & there, it would be so impartial to yourself if you neglect to harness the power of these tools.

In this Review of Internal Linking Tools, we’ll concisely go over the top 6 in the market. But before that, let’s explore the practical application of these Tools on Internal Linking.

Internal linking Tools Use Cases and Practical Applications

What an internal linking tool capable to do for you? How does it help internal linking?

In this section, we’ll quickly go over them.

  1. Finding Internal Linking Opportunities: The primary aim of an average internal link Plugin is to save you the stress of locating the opportunities for internal linking on your content. Whether you need to add more internal links on a page or to a page, we have some tools that lets you do that.
  2. Automatic Hyperlinking: Converting texts to Hyperlinks automatically can be handy when dealing with Affiliate Link opportunities. Thankfully, the conversion isn’t entirely automatic and it can cover other opportunities intelligently.
  3. Internal Link Structure Analysis: There’s no tool that can give you the analysis of your internal linking profile more than an application that is dedicated to it. Internal Linking Tools crawl the links you have on your site entirely (this includes external links) and displays potential errors which would have been apparent.
  4. External Links or Linked-To Domains Report: Internal link-building tools don’t only report internal links, they also reveals vital information about Linked-To Domains and External links you have on your site.
  5. Reports of Errors on Internal Linking Structure: Catching Broken and faulty links, detecting Orphan Content, and other errors in the internal link structure are valuable as prevention is better than cure.
  6. Internal Link Click Analytics: Have you ever thought about tracking the clicks on internal links? If so, relax tightly for you can’t only track the interactions users make with internal links, but also that of External and Affiliate Links.
  7. Globalizing Domain Attribute and Behavior Settings: Ensuring consistency of Link attributes and settings for Domains is one of the favors that you shouldn’t deprive yourself of. Because, using the nofollow attribute in Paragraph A, and then the Sponsored in Paragraph D, is a surefire way to confuse both yourself and Google.

Rundown of the best Internal Linking WordPress Plugins

Here are the best Internal link-building tools in the market right now. We have positioned them in the order of their value.

Meanwhile, as you go down the list, their value depreciates.

  1. Link Whisper
  2. Linkilo WordPress Plugin
  3. Internal Link Juicer
  4. Linksy AI-Powered link-builder
  5. Interlinks Manager
  6. Autolinks Manager

1. Link Whisper

Link Whisper's Homepage

Link Whisper is undoubtedly, the best Internal Linking Application you can ever get. After our immense review, we can't help it than to give it the crown.

It has the edge in almost everything. In terms of features, it has packed groundbreaking functions.

The Internal Link Structure and Analysis section of the Plugin delivers top-notch information about the topography of your Link building game. It uncovers the websites that you link to the most, the ratio of internal and external links, and examines your individual pages. It also categorizes the linking system into Outbound Internal Links, Inbound Internal Links, and External Links.

Afar from this, is its Link Suggestion tool, a Semi-Automatic Link building system.

Link Whisper shows you intelligent Link opportunity suggestions as you write on your favorite CMS. It accomplishes this by making use of NLP and some other Artificial intelligence which are proven to work great.

As far as the tool is concerned, gone are the days when you need to spend a tremendous amount of time looking for Link opportunities in your content.

The tool doesn't only give you Link Suggestions while you're writing. It also gives you the ability to discern potential opportunities in older posts which you can avail of too (i.e. Inbound Link Suggestion).

Plus, its Automatic Link building system is like no other. It's practically effective when you need to automate the whole stuff, and this best works for External and Affiliate Links. You don't have to be hyperlinking them every time they show up in your piece. With the Automatic Link system, you can set up Linking automation that are superb.

Another undeniable advantage of using Link Whisper is that it has a bird's eye view in hunting down broken links and Orphan Content.

Our most loved feature is the Search and Replace feature which is exclusive to it. Just as seen in Google Docs, you merely need to specify the old data along with the new one, and the tool will help you do the replacement. This saves you a huge amount of time.

Indeed, Link Whisper is the #1 Internal Link building Plugin and it is well worth the price. The only imperfection we encountered with the Plugin is that it delivers Link Suggestions that are irrelevant, and it happens most of the time. This downside is as a result of NLP not being accurate (if not 100% of the time), though the system gets better with time.

===> Visit Link Whisper (Discount code for $15 off: ZEALOFF)

===> Read our Link Whisper Review

2. Linkilo WordPress Plugin

Linkilo Homepage

The best Plugin in this subject after Link Whisper is the Linkilo WordPress Plugin. It's an exact copy of the latter and is striving to include more features.

In terms of features, this internal linking tool is actually what you need to level up your SEO game.

It gives you numerous options and controls likewise Link Whisper. Coming to its Internal Links Statistics and Auditing Report, the Plugin shows you invaluable insight regarding your Link building architecture.

You could see the total links discovered on your site (External & Internal Link counts), number of Orphan Contents, Pages with Link cannibalization, frequently Linked to Domains, frequently used Anchor Texts, and Internal Links vs. External Links counts.

Orphan Content detection could be the reason you earn that top spot on SERPs. For Link cannibalization report, it will help you discover Pages on your site that are competing for the same keywords. The External Links vs Internal Link Counts is critical and should be optimized correctly (under normal circumstances, Internal Links should be greater) to obviate looking spammy to Search Engine bots.

Outside the in-depth Reporting around your Link building Health, you also get intelligent Link Suggestions as you write on WordPress. This is entirely the same in Link Whisper (the top tool in the market).

The Link suggestions functionality lets you discover potential link opportunities that are hidden in your content and subsequently helps you convert them into links.

There's a Target Keyword section that will determine the actual results being suggested. You can define it using the keywords from your favorite SEO tool (we use Rank Math). You can also plug keywords from Google Search Console data.

Unlike the Link Whisper WordPress Plugin that uses NLP for Link suggestions, the Plugin being referenced now is still developing that AI and is currently using Thesaurus and Contextual Analysis.

In addition to Link suggestions which help you build more Links, Linkilo also houses an Advanced Automatic Link Building system. From there, you can build links wholly automatically.

The best part of it is that it gives you the ability to review the Automatic Links before applying it to your site just like seen in Link Whisper. This is a remarkable feature and a good Internal Linking Plugin should possess it. With this extra add-on, you can now build Autolinks purposely and highly intentionally.

We can't hide this, the Plugin outperformed Link Whisper in terms of Automatic Linking filters. These are what help in making sure an Autolink is well placed. It houses extra ones such as the ability to do Blacklist and Whitelist, the capability to exclude certain portions of your site (think HTML sections, Banner images, etc) and a few others.

In regards to Pricing, the Plugin is a good bargain. They aren't offering any free trial but there's a Refund Policy in place.

As a tool that is pretty new to the Industry, the Linkilo WordPress Plugin has some essential features missing. Options for Import and Export, Natural Language Processing, Multisite Link Suggestions, and Broken Links Audit are still coming soon and some are already in Progress.

For this reason, the Link Whisper WordPress Plugin has a complete edge over the tool.

Linkilo WordPress Plugin also doesn't have the cute Search and Replace feature which could be the reason you escaped the 10 hrs of work.

Above all, Linkilo is coming up with updates that would address these concerns. Considering they are offering a Lifetime deal which is a few days from expiration, it should be a cool bargain for you!

===> Visit Linkilo

===> Check Linkilo Plugin Review

3. Internal Link Juicer

Internal Link Juicer Homepage

Internal Link Juicer is one of the best Automatic Link building plugins in the market right now. It has been in existence since time immemorial and has improved its performance in recent years.

However, it doesn't fall under our definition of Internal Linking Tools. Nonetheless, it's deeply based on Advanced Automatic Link insertion.

You can use the Plugin to connect pages with one another on autopilot. The term is, just set it up and forget it.

On the WordPress editor, it houses the Keyword Editor (which is regarded as its main function). The Editor lets you configure targeted keywords as you write on WordPress, which it will later use in the building of Automatic Links.

The Plugin is jam-packed with the requisite filters for the Automatic Linking Job. In fact, it houses one of the best filters in town.

By giving you options to Whitelist and Blacklist certain Pages and portions of your site from Autolinks application, you're rest assured that Automatic Links appear at the right place. Advanced filtering options such as Autolinks Prioritization (which lets you value one Autolink over another), Autolinks Limit (which lets you set up limits in Paragraph or in a whole Page), and Same Taxonomy (used to pigeonhole the application of Autolinks on specific Categories and tags), are what you need to automate the process of Automatic Linking.

Internal Link Juicer also shows you valuable reports around your Automatic Links. You can view Autolinks statistics along with intelligent Anchor Text Reporting.

The Anchor Text Reporting fetches the target Keywords that you have set up in the Keyword Editor. From here, you can see the number of times the target has been converted into links.

The position of the Autolinking system in Link Juicer is what sets it apart from the competition. Unlike others that have theirs in a separate location, it displays the box responsively as you write on WordPress.

Also, the beast in its Autolinking system called Keyword Editor lets you cover up more linking opportunities. It does this by allowing you to set up Intelligent gaps within the targeted keywords. For instance, given that we have “Affiliate Plugins” as a targeted keyword in the tool, the Internal Link Juicer builds links with the phrase as it appears in its database.

Now, what about “Affiliate Marketing Plugins & “Affiliate Marketing WordPress Plugins“, the beast called Keyword Gap option in the Keyword Editor is what gets them covered. You just need to set the number of gaps within the Keywords, then the tool will obey it while applying Autolinks.

The best of Internal Link Juicer is that it has its own Link Index. Meanwhile, the Links are built and stored on their server though it still gives you the option to enable the data on your site.

Choosing between using their server and yours should be treated correctly. You're to opt for its server in times of maintenance. In that case, as you uninstall the Plugin, you safely put away the Autolinks.

==> Visit Internal Link Juicer

==> Check the Review of Internal Link Juicer WordPress Plugin

4. Interlinks Manager

Interlinks Manager Homepage

Interlinks Manager is the next option for a great Internal Linking Tool after Link Whisper and Linkilo. It's developed by DAEXT and is distributed in the Envato Marketplace.

At the Dashboard, the Plugin shows you the summary of your Interlinks structure and optimization. From there, incoming internal links, the Recommended number of Internal Links, and other Optimization data are entirely shown.

The tool's main functions are Interlinks Optimization and Advanced Automatic Linking.

For Interlinks Optimization, you can configure benchmarks from where the job will be judged. You can set the recommended number of Internal Links per Characters basis (there's one configured by default). You can also review the Anchor Texts used on your site and make the necessary corrections.

It gives each Anchor text a juice value in correlation with the contextual relevancy of the Page it points to. You can explore top Anchor Texts that are contributing greatly to your Link profile.

Coming to its Advanced Automatic Linking system, this Internal Linking Plugin is by far the best in terms of intelligent filters. Options such as Autolinks Categorization, the Left and Right boundary rule (which help in converting keywords that are preceded (or otherwise) by a certain string into links), the Before and After Keyword rule (which are used in matching Autolinks per prefix or suffix), and the Case Sensitive match are clever distinctions.

The Autolinking system houses filters that stand out from the competition. However, it doesn't constitute the human review option as seen in Link Whisper and Linkilo (which are the leading ones). Allowing human review before applying the Autolinks kind of cancels the Advanced filters of the Plugin out. Because, no matter how refined a filter is, it can't provide a perfect output.

Interlinks Manager appears in our Category of Internal Linking Tools. It’s no mistake. This WordPress Plugin should be on your shortlist.

Beyond the features discussed above, the Plugin gives you a meticulous Link status Report and Broken Link Audit. You can use these to stay in the Know and to relieve your site from all disasters.

Just like seen in Link Whisper, the tool lets you track the clicks on Internal Links. It shows the Date of click, Target Post, and Target URL in the Report.

Plus, InterLinks Manager lets you export your Autolinks, Click tracking data, and others in a CSV file. This is especially useful for external review and observation. You can of course import the exported files on your other sites to easily replicate your hard work.

Last but not least, there's a role configuration section that you can use to assign specific roles to your teams.

Pertaining to Price and the Plugin's worth, Internal Links Manager can be more affordable than most of the tools in our list and is worth the cost.

Worthy of note, we hate the Architecture of its Link Suggestion (it shows the basic one) and it's not helpful when compared to the competition. Also, it doesn't give the additional human review option in its Autolinks system.

We can't forget this, there's also an absence of the Search and Replace feature (seen in Link Whisper) which we like the most.

Deciding to go with the Plugin is what should be made wisely. Although it's presently active on one of our sites, we can't choose it over the leading Internal Link building Plugins.

==> Visit Interlinks Manager

==> Read Interlinks Manager Review

5. Linksy AI-Powered link-builder

Linksy AI-Powered link-builder Homepage

The Linksy WordPress Plugin is developed by a team of developers called Plugli. It's new to the atmosphere and it has been doing exploit.

Unbelievably, it has already copied Link Whisper (the best Internal Linking Tool) down the box with additional Add-ons.

It's like when a Competitor conducts research about an existing offer, then gets down and ensures he implements all of the observed features plus Add-ons which he'll later add to make his own offer stand out.

From Intelligent Link suggestions as you write on WordPress, to the Link & Domain Reports are all designed with Link Whisper's approach in mind with a little bit of additions.

Not long ago, it released its Autolinking system and it didn't disappoint. The system lets you build links in one click, and using its advanced filters and additional human review option, the output is always sth to write home about.

We might have missed this – It houses an Advanced Link suggestion system (both Outbound and Inbound) and it seems to be outperforming Link Whisper in terms of relevancy.

It has a feature called Anchors Cloud, which lets you judge the contextual relevancy of your Anchors against the Target.

A feature that makes it stand out from the competition is the Keyword Rating. It rates the level of relevancy of a Page's focus keyword. Bear in mind, the focus keyword being talked about is the same one used in Rank Math and other SEO tools. So this feature kind of replicates what our SEO tools are already doing but now with Semantic Analysis in mind.

Now, owing to the New nature of the Linksy Internal Linking Plugin, it’s yet to constitute other Link Whisper features such as Click-tracking and Reliable performance. For this reason, the Plugin will remain underrated in our list till they release those features.

Above all, the Plugin is currently doing a Lifetime deal and it’s always a bargain price. Time to take advantage of its New nature and obtain Plugin updates in the future for free. We all know that New Apps always run a Lifetime deal, this is to enable them have the resources for Improvement and updates.

==> Check Linksy Lifetime Deal (Ends in March 2024)

==> Read our Review of Linksy AI-powered link-builder

Ps. We highly suggest you read our review of Linksy by using the link above. This will let you know whether it’s worth grabbing its Lifetime Deal.

6. Autolink Manager

Autolinks Manager Homepage

Autolinks Manager is a sister product of the Interlinks Manager Plugin discussed above. They are developed by DAEXT and are built to address different things.

Autolinks Manager has maintained a steady position among the best Automatic Linking Plugin until recent years. We are in a time when the atmosphere is taking a new shape.

As pathetic as it is, Autolinks Manager has lost its worth owing to the emergence of better tools (such as Link Whisper, Linkilo, and Linksy).

Like we said, the Plugin is built to address a different use case. Its sister product, the Interlinks Manager is built to fasten the process of Internal Linking, whereas, it focuses on Automatic Link building alone.

Bear in mind, Interlinks Manager doesn't support the automatic building of links that aren't internal. It only supports automatic internal linking. As for the other, it is in full support of all Automatic Linking needs (be it Internal, External, or Affiliate URLs).

It's worthy of note to hear that the Plugin also falls away in our definition of Internal Linking Tools just like the Internal Link Juicer. They are commonly referred to as Automatic Linking Tools.

Enough of the long story, in terms of features – the Autolinks Manager lets you bulk create automatic links on autopilot. Best of it, it uses the most Advanced filters like the one seen in Interlinks Manager.

The Plugin also shows you reporting around your Autolinks. You can track the performance and the clicks on your links too.

Also, you can do export and import which is an integral part of the game. Now coming to the Cost, the Plugin is affordable and is worth the cost.

However, we won't recommend the Plugin over better ones'. You can rather invest in one of the Internal Linking Tools on this page. They come with a better Automatic Linking system plus the capability to analyze Internal Links.

While Autolinks Manager lets you build links automatically, it doesn't provide the additional human review option, which is required of it.

==> Visit Autolinks Manager

==> Check our Review of Autolinks Manager

Best Internal Linking Tools Conclusion

The 6 Tools we covered in this post are leading ones.

Link Whisper is the most popular and is the best of all.

We know that it might be hard to make a decision, hence our Guide to choosing the right internal linking Plugin.

  1. Best overall — Link Whisper (Discount Code — ZEALOFF)
  2. Better performance — Link Whisper
  3. 2nd seat after Link Whisper — Linkilo WordPress Plugin
  4. Lifetime license — Linksy WordPress Plugin (Discount Code — ZEALOFF)
  5. Automatic Page connection specialization — Internal Link Juicer
  6. Role control and internal link Assistant — Interlinks Manager
  7. Automatic Linking Only — Autolinks Manager

Ps. Don’t forget our Discount code — “ZEALOFF". It works for Link Whisper and Linksy. So anytime you’re ready to go, forget it not.

Bear in mind that the Linksy Lifetime Deal is expiring in sooner. So you may need to act fast.

You can quickly check our unbiased review of Linksy to know whether its Lifetime Deal is worth it.

If you still can’t make a decision, you can use the comments section, and we will help using our years of experience.

Thanks for reading. Your time is precious!

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Gen Daniel

This is Gen Daniel. The activist, the writer and the Internet Addict. Most of my time is spent on the Internet bootstrapping for survivability and dominion.