The immersive activations, XR performances, and related sessions that have NoPro wishing we were all in Austin next week. — Every year we get at least a little tinge of FOMO — that’s Fear of Missing Out for those of you lucky enough to have never be so afflicted — for South By Southwest in Austin, and not just because there’s Torchy’s Tacos and Shiner Bocks in ready supply. IT’S…

Meta’s title bout for VR is coming. The Quest Store isn’t ready. (Editorial) — In a few days Creed III will hit movie theaters. Early word is that it’s a triumph, an “anime-inspired knockout” first feature from star turned director Michael B. Jordan that finds him squaring off against Jonathan Majors in the next chapter of the decades-long boxing saga. If you’re one of…

Shuai Chen and Arlo Howard of the upcoming ‘The Order of the Golden Scribe’ — Puzzle, play, and mysteries are core ingredients of many an immersive experience, as they open up pathways for participation. …

The endlessly inventive London team talks immersive fundamentals ahead of the opening of ‘Saint Jude’ — Swamp Motel, the London based immersive entertainment company, has been impressing audiences with their storytelling prowess since first making a mark with the Isklander series of online adventures and made their live-action mark with the much buzzed about The Drop. Now the team, led by creators Clem Garritty and Ollie…

A look at the ambitious overnight production at the historic Hotel Normandie — Who hasn’t daydreamed about playing sleuth in a classic whodunit? The kind where there are a half dozen or more suspects each with a motive, if not the means and opportunity, to off someone who — let’s face it — had it coming? The creators of The Hotel Who? are…

The Denver based music collective tackles The 5 — Audiences have been blown away for years now by the ecstatic performances of the 57-member avant-mystical maximalist performance collective known as itchy-0. …

The Bay Area designer shares the inspirations for his decades of work — Barron Scott Levkoff has been a fixture on the SF Bay Area art scene for three decades now, creating large scale theatrical events for revelers of across the region. Like many creators on the immersive, Levkoff’s work has popped up as part of corporate events for clients like Google as…

Brain Sanders’ JUNK celebrates 30 years in Philadelphia this year — Since 1992 choreographer and dancer Brian Sanders has challenged the idea of what a dance concert can be with his company JUNK. More precisely Brian Sanders’ JUNK, so you get the full effect of the company’s sense of humor. …

The latest from Cross Roads Escape Games in Anaheim is cursed, in a good way — It can be all too easy to forget that a great escape room can transport you as surely as prestige television, or a big budget film. After an hour or so inside The Weeping Witch, the latest from Cross Roads Escape Games in Anaheim, you’ll be hard-pressed to forget that…