Is the press release dead?
If I had to take a stance on whether or not the press release is dead or not I would take the side saying that yes it is dead. I would take this stance because when thinking about a story that the press release would normally handle I automatically think about what social media has become today. Social Media plays a role in our society today where if there is something to be heard about in the news then the first place you will most likely see it is on a Twitter or Facebook or some other type of social media. I think that a PR professional would be better served with a different format because there is no role in social media that compares to the role that a PR would be used too. I think that the value that the press release still has is that you can not believe everything and when hearing or reading a press release there is a really good chance that it is the truth.
-Noah T. Joseph