Talking Manhattan | Mark David Fromm & Claudia Saez of Corcoran

Noah Rosenblatt
Mar 7 · 1 min read

Today we sit down with Mark David Fromm & Claudia Saez of the Saez+Fromm Team at Corcoran. I’ve known Mark & Claudia since 2009–2010 when they operated their own firm, Mark David & Co and gave me an opportunity to show off the early stage data tools I was building with UrbanDigs. They’ve got a great pulse on the market and do tons of deals across all price sectors, which makes them perfect for an episode of Talking Manhattan!

Today’s topics include:

  • (0:43) We are speaking to our sellers much more often than ever before
  • (1:16) Extract intel from buyers to pass on to sellers
  • (4:00) Brokers must understand the sellers motivation
  • (7:19) Stop Texting! Face time is better and more personal for clients
  • (9:04) There is a flight to quality & unique character right now
  • (11:38) New developments are doing “deals” right now
  • (12:26) Today’s new buyers might not understand how much leverage they truly have versus 4–5 years ago
  • (14:16) Market Pulse chart for resale vs new & recent developments
  • (17:21) Many agents try to “buy listings” by promising aspirational prices
  • (18:56) After 20 appointments you should know if you’re priced right
  • (19:37) Read your buyer clients their “Miranda rights”
  • (21:47) Buyers need to price in downside expectations into their offers

Coming Next Week — Jarrod Randolph and Sean McGinley of Compass

Click here for Audio Only

Noah Rosenblatt

Written by

Founder of UrbanDigs.com, this is a compilation of my NYC Real Estate podcasts, market updates and new product offerings.

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