The three things you need in your Website
Your website has become the door to your business online. When people look for you or your business. People look you up online for your website and social media. Today anyone can do that with 30 seconds, the phone in his or her pocket and Google.com. What you show with business online has become your identity. This is why you have to get it right in the beginning because that is what people see. The websites that are popular today have three features that make them successful. These benefits can be applied to any site and change everything about it if used in the right way.
1. Make it Simple
You have to make your site easy to use and simple to understand. When people come to your site for the first time, it is all about making a first good impression. When people come to a brand new website, they decide in the first five seconds whether it is worth their time to continue. If you make it complicated, people will not want to stay on it for long. Get your message across from the very beginning of what you do and how you can help them. Don’t make them have to read the about page to figure it out. Have a clean looking interface that doesn’t overwhelm them. Making it straight forward and organized in a nice way that creates a nice feeling of being familiar with new visitors. People do not want things more complicated. They want it easier to use and quicker to understand.
Remember when people are browsing different websites they are looking for a solution to a problem or an answer to a question. You have to make this process easy as possible for site visitors. Making it difficult puts a bad taste in peoples mouth. If you are the one who makes it easy to get to whatever information. Then visitors will be more willing to come back to the website for the same kind of topic. If you have what they are looking for, then tell them and give them an easy path to get there.
2. Provide Great Content
People are looking for value when they come to a website. They do not want to visit a website to see how they can help you. They want the website to show how it will assist them or show something the visitor wants that they do not have. Provide value with what you show to your customers. Now I am not just talking about the product or service you sell but also the material you do not sell. Today you have to provide content and information that you do not sell that you provide on your website. This can be in many forms articles, videos, pictures, webinars, tutorials or anything else that people like to see. Providing this information that people like and want to see more of will make new visitors want to come back to your website. It creates a steadily growing group of followers who want to hear your knowledge and opinion. This will provide people legitimacy, with who you are and why they would want to purchase something from you. This value that is unique and can’t be substituted creates a need for people to want to come back to your website by pure necessity. Think about what you can set up on your site today. While also providing real lasting value to people for them to want to come back on their own.
3. Real Customer Feedback
Listening to what your customers want is highly underrated. Everyone has an idea how to fix something and listening to what your customers have to say will help you more than you think. To provide value and make things simple for customers, it is all about listening to your client. Your new and loyal website users will end up using your site more than you do. When you show that you want to improve your current site on a regular basis to customers. This signals to them that you want to solve their needs and always want to make it better. Remember the reason you are in business is because of your customers. Make them happy that they used your site by great and relevant content. Provide an easy to access button where users can make suggestions for the site or problems they experience. Giving this as an option to people expresses the right message to new and loyal customers that they can get behind.
Doing these three things alone will change how visitors will see your website. Now it is not an overnight change. It will take the time to do this right and for your visitors to adjust to the modification but this will put you in the right position to change how people see your website. You express this upgrade to the site in a genuine way. You will increase your websites organic visits and people’s perspective on what you provide for them by making a great experience.
