The eight lessons we learned
Denise Law

Denise Law: great post, love it.

@Danny Lein: “Do you also measure the conversion from your social traffic towards paid subscriptions? Are there any insights that you can share with respect to this part of the business?”

Answer: absolutely. We track as much as we’re able to, which feeds into our attribution model in real time. We can’t share the insight given commercial sensitivity — but we can say the approach is working.