As someone who doesn’t have a journalism background, design thinking is a great method to organize myself and break things down into a more coherent and efficient way. During some interviews I did this week, I realized that I was able to emphatize (following step number #1) with the interviewees in a more conscious way.

The most interesting part about the process for me, is that once we talked about it and explored it more in class, it seemed to me like the most logical way to do it, an organic process to reach the full potential of the research and objectives. I also find it fascinating because it can be applied to everything; from advertising companies, business strategies, medical and psychological research, to architecture, fashion design etc… It is a great mechanism to achieve more in a more efficient way.