Below is my answer to a question submitted to an ongoing series called Ask Women in Product, where I’m cross-posting this from.
Tech startups and leading companies are achieving breakthrough results by viewing product development and marketing as integrated functions, not silos. The vital Growth Product Manager role encapsulates this approach. What are the keys to success as a Growth PM? How do I build successful Growth Teams?
If you belong to an organization that has no blueprint or precedent for growth teams, it can be exciting (and occasionally daunting) to be responsible for creating one.
Below, I describe the key characteristics of growth teams and outline practical steps to take when you’ve been tasked to form and lead such a team. I won’t focus much on defining growth or product management since I provide links to some of the great material that has already been published on these topics at the end of this piece. …
I work in a regulated space and struggle with how best to involve our Compliance team in our product work. What tactics do you use as a PM to create and maintain a healthy partnership with Compliance?
Below is my answer in full — I hope it helps some of you navigate the waters of a regulated product!
It can be daunting to develop and maintain products in regulated spaces such as finance and healthcare, especially in the quickly-evolving technology sphere. So, props to you if you’ve taken on the opportunity and challenge. …
I recently contributed to an ongoing series called Ask Women in Product by answering this question:
I’m at a startup and I’ve been asked to define the metrics strategy for our product. What questions should I be asking to define our metrics strategy and what tips can you share so I avoid the common pitfalls?
Below is my answer in full, hope it helps!
A Metrics Strategy should start with the following components: a definition of success, a way to instrument your product, and a rubric for evaluating the product’s performance. …
A few months ago, I signed up for a week-long session of the Tiny Habits program. Tiny Habits is based on the research of BJ Fogg, a Stanford professor who studies Behavior Design. Like any normal person, I’ve spent years stressing out about my inability to achieve my minor goals: for instance, eating less chocolate, doing more exercise, becoming a morning person… the list goes on. So I jumped at the opportunity to try this low-commitment and potentially life-changing exercise.
Habits are formed based on three components: motivation, ability and a trigger. Tiny Habits aims to make habit-forming less dependent on our fickle motivations and anchor them to an existing trigger. Each of the habits you choose for the program must be truly minuscule and is expressed in a very engineer-friendly conditional…