Below is my answer to a question submitted to an ongoing series called Ask Women in Product, where I’m cross-posting this from.

Tech startups and leading companies are achieving breakthrough results by viewing product development and marketing as integrated functions, not silos. The vital Growth Product Manager role encapsulates this approach. What are the keys to success as a Growth PM? How do I build successful Growth Teams?

If you belong to an organization that has no blueprint or precedent for growth teams, it can be exciting (and occasionally daunting) to be responsible for creating one.

Below, I describe the key characteristics of growth teams and outline practical steps to take when you’ve been tasked to form and lead such a team. I won’t focus much on defining growth or product management since I provide links to some of the great material that has already been published on these topics at the end of this piece. …


Sara Nofeliyan

mars bound

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