What makes a superstar? That’s a question that runs through the heads of both the public and artists. How does someone make that jump? There are so many talented artists in the world, but there must be a differentiator that propels some talented artists to stardom and leaves others struggling to get their music heard. Obviously, the first answer that comes to mind for many is resources. While that’s certainly part of the equation, there are numerous artists that have had label backing, resources, and a hit or two, and they were still unable to make the jump to lasting…
The way fans are consuming music in the streaming era is constantly changing and because of that, artists are constantly changing how they deliver music. Some are using shorter songs, using meme titles for songs, and some are focusing on extremely long projects. Meanwhile, others are opting for short projects, some are skipping projects and focusing just on singles, and some are doing stealth releases with no marketing.
Oftentimes, it’s younger or less established artists opting to focus on singles, for good reason. Releasing singles allows them to test the market to see what audiences are responding to. It lets…
To be a lifestyle brand, your music has to be the soundtrack to someone’s life.
There are lots of definitions for the term “lifestyle brand.”
One of them can be found in a Forbes article where Alexis Frias, Co-Founder and President of Track Marketing Group, portrays the term as:
“Lifestyle brands have a deep understanding of their target consumer’s way of life. They understand the type of experiences that they crave, as well as the people, places, and things that motivate and inspire them. …
Sensory appeal can be a key element in creating an influential brand and having an influential experience. Food and music often tend to be at the core of many experiences, and people of all ages are prioritizing their monetary spending on experience. According to a study conducted by Expedia, 74% of Americans are prioritizing experiences over spending on products and material things. With that being the case, companies are doubling down in creating experiences for consumers. This presents an opportunity that artists should look to capitalize on by partnering with brands in new ways.
A Complex Relationship
The relationship between music, food and…
Marketing is an experience. Your brand is an experience. And people take in information and experience things through all five senses.
Sensory branding is a type of marketing that uses the senses to connect with customers on an emotional level. The goal is to give your brand a deeper emotional connection by stimulating the senses, which in turn makes it more memorable and drives action.
Power of Scent
Scent is an excellent memory enhancer for a brand. The section of our brain that processes smell is part of our brain’s limbic system, which is involved in memories and emotions.
They say absence makes the heart grow fonder.
This could be a simple explanation for the recreation and infusion of past trends and nostalgic aesthetics, sounds, concepts, and creations we see in art, fashion, entertainment, and business.
We see nostalgia being heavy-handedly produced with recreations of childhood entertainment and products. We see nostalgia-infused concepts bringing forth original ideas. We see nostalgia for older eras causing stylistic influence as well.
All of it happens in varying degrees of success.
With this, there are questions that arise: Is all of this nostalgia good? Does it hamper creativity? And most of all, why…
Lyle Burns
Co-Founder of Noise Complaints. I write about strategies and trends that major businesses apply and I reposition them for artists at all levels.
