4 Newsletters
Newsletters are one of the older forms of controlled media that a PR professional could use to get out a lot of information to their clients or customers. Now with everyone having web pages for their companies, newsletters have become more scarce.
That doesn’t mean that newsletters are dead however. Newsletters still play an integral part of PR because it is a controlled means to deliver news to the people who care about that information the most.
Some Newsletters design help get across the info that the company wants to get across better than others. Also newsletters need to really consider their audience since it’s such a focused method of delivery.
- InVision
InVision is a newsletter aimed at designers, and the overall look of the newsletters show that. This newsletter is full of links and stories to make you a better designer and tightening your designs.
The look of the newsletter shows a great use of whitespace without looking empty with great detail taken to make all icons and and layouts look good. Even from just first glance you can tell that this newsletter is for designers by designers.
This is especially important for a newsletter like this because of the content that’s in it. If you got a newsletter about design but it looked busy and awful you wouldn’t be very apt to take design advice from it.
2. AMD
AMD is a computer parts manufacturer with many of its users being gamers, and their newsletter shows that. With information about upcoming hardware and games (many of which support AMD specific hardware) as well as sponsored eSports teams.
This is a good example of a newsletter that probably wouldn’t excite an investor but it’s not meant to. This is designed to give their target demographic information that makes them want to buy AMD parts and are proud to own AMD products.
3. JP MORGAN CHASE & CO
This is a newsletter that is for a more business crowd than either of the previous two newsletters. One look at the design and you know that, it’s not quite busy but a lot more information is given in this newsletter.
This is a newsletter that is aimed for customers but also something that investors and people working in the company would be just as excited to read.
4. PC & Tech Authority
To round out these newsletters is one whose audience is possibly the most well defined as this is something only a specific group of gamers would want to read.
The design of this newsletter is not as clean or well polished as some of the others but it isn’t bad either. It displays a lot of white space which is nice and clean on the eyes but some of the layout could use a bit of a redesign.
Newsletters are a nice way to put controlled information out as a PR professional. It also allows you to tailor your content and design specifically to your audience.