What’s more important to a sales manager than a dollar? A day away from the office. A break from the monotony of selling cars off the lot. A road trip to the auction. Hanging with their other sales manager buddies in a hotel somewhere far from home. A little vacay, even if it’s a working vacation.
What are you competing with?
Jason Fried

The emotional and social benefits trump the functional benefits. It’s easy to forget how much those two other dimensions of progress matter from the customer’s perspective. Too often, we undervalue them and only see the surface-level functional pieces (save time, save money).