increase Social media power is undeniably so vast and robust today that everyone you know owns one. More than 3 billion people all over the world use Facebook. Naturally, businesses utilize these platforms and use them to market their products and services, with a click of a button. It is so big, that it is considered “a bad business move” not to be on social media. The problem is, a lot of people also perceive social media as something fun, but not serious. They also think it’s something anyone can do. So why hire a social media manager, right?
It is great if you have an existing employee who contributes and manages your social media. However, hiring a social media manager will provide a better return on your investment and improve your operation in various ways.
Here are the top five reasons why you need to have a increase social media manager.
Building a Strategy Tailored For Your Business
Social media management is not just about posting pictures and captions to get likes. Managing your content should be done right, or you only risk wasting your company’s resources — of course, we don’t want that. It takes a village to execute a business marketing strategy, and having an expert by your side will ensure that all marketing efforts, whether online or offline, are cohesive. For example, blasting an e-mail marketing campaign to your potential customers will prove weak when it is not released simultaneously with a related social media campaign. Social media managers will know who to tap to align and magnify your brand message across all marketing channels. This way, your voice as a brand only sends one message and is easier to understand, ergo remember.
Guaranteed Consistent Social Presence
Being visible in a noisy and crowded arena like social media is just as crucial in keeping your business afloat. One of the main priorities of a social media manager is posting quality content consistently and take care of your social media presence. Doing so will build a following for your brand. A big following will create leads that will exponentially grow your reach.
Social Media managers will also ensure that all contents seen on your business’s social media platforms aligned with your brand’s voice and message. Remember that what people see about your business online says a lot about who you are. Social media may be big, but it is also scary for business owners — one mistake can lead to one massive downfall, and you’re back to where you started. Hiring a social media manager will first and foremost ensure this never happens.
Extending Business Reach
It is not new that businesses reach a plateau in following and reach at a certain point because no matter how big a personal network may be, it is still limited. Most increased business owners do not know how to proceed after exhausting their reach. That is where Social Media Managers will prove useful the most. Using their skills and proven strategies, increased Social Media Managers can help boost your engagement levels in these platforms, thereby extending your sales.
Interpreting Metrics Behind the Likes
One of the most common misconceptions in social media marketing is that it is all about popularity — the likes. However, the effectiveness of a social media campaign lies more profound than that. Hiring a social media manager is very important because these are experts who can interpret the numbers behind your posts and campaigns and execute a follow-through — whether it’s amplifying or readjusting or evolving. They can also do reports on what was executed, how it performed in the online arena, and what should be done next, instead of posting content aimlessly without goals in mind.
Let’s You Focus On What is Important
Facebook is now starting to migrate its site into a new streamlined layout. If you’re a business owner, this is not something you’re happy about as some of the content you worked so hard for may disappear as they are adding and omitting some features. Where does that leave your business? Social media platforms are inevitably changing, and it may be time-consuming for you to relearn everything again instead of focusing on delivering products and services to your customers. That’s where a social media manager comes in. These managers anticipate every tiny change happening in the social media world and leverage these new functionalities in efficient and creative ways.