A Practical Guide on How to Use ChatGPT as a Marketer + Prompts

Nonfungiblemoyo
6 min readJan 31, 2023

--

This was extracted from the AI With Vibes Newsletter: Subscribe here: https://aiwithvibes.beehiiv.com/

ChatGPT is everywhere right now, even my grandma asked me how to use it to generate food recipes. But as a marketer you want to generate marketing recipes so let's not waste time and get straight into it.

In this article, I’ll cover;
1. Getting ChatGPT Creative with temperature and tone, for written content
2. Prompts for Marketing and Growth Hacking

Getting ChatGPT Creative with temperature and tone, for written content

Temperature

Set the temperature of every prompt to 0.95 to maximize ChatGPT’s Creativity.

Here’s ChatGPT Explaining why setting the Temperature is important.

Using Tones

Using tones also makes ChatGPT generate content for humans, meaning easily readable and content that is actually fun to read.

Here are some notable writers you can tell ChatGPT to use their tone, this will give you way better results:

Mark Manson — Known for his no-nonsense and straight-to-the-point writing style, Mark Manson is a bestselling author and blogger who covers topics such as self-improvement, relationships, and mental health.

Tim Urban — Tim Urban is the writer behind the popular blog Wait But Why, where he uses a combination of humor and storytelling to explain complex concepts and ideas in an easy-to-understand way.

James Altucher — James Altucher is a bestselling author and entrepreneur who writes about a wide range of topics including personal development, career advice, and investing. His writing style is often candid, personal, and free-flowing.

Ryan Holiday — Ryan Holiday is a bestselling author, marketer, and blogger who writes about the intersection of media, business, and culture. His writing style is often characterized by a mix of storytelling and critical analysis.

Seth Godin — Seth Godin is a bestselling author, speaker, and entrepreneur who writes about marketing, entrepreneurship, and the changing nature of work. His writing style is often concise and thought-provoking, using simple but powerful examples to make his points.

Prompts

Marketing

  1. Craft a marketing strategy that targets the current need of [customer persona] using Maslow’s Hierarchy of Needs. Emphasize how our [product/service] can assist in fulfilling this need and aid them in reaching self-actualization. Utilize language that aligns with their current level in the hierarchy and addresses their unique needs and aspirations.
  2. Design a marketing campaign that utilizes Cognitive Dissonance Theory to resolve conflicting beliefs or actions of [customer persona] and enhance conversion rates. Showcase the advantages and value of our [product/service] and how it aligns with their values and beliefs. Include customer testimonials and success stories to reduce any potential dissonance.
  3. Develop a marketing campaign plan that employs Attachment Theory to appeal to the emotional and psychological bonds of [customer persona]. Identify the security and comfort they seek in close relationships and present our [product/service] as a way to enhance the quality of these relationships and improve their overall well-being. Include testimonials from satisfied customers and emphasize the benefits of using our product in their relationships.
  4. Design a marketing campaign plan that leverages the ‘Loss Aversion’ framework, which highlights the potential losses that [customer persona] may face if they don’t use our [product/service]. Identify the specific losses they may incur, and use this as a motivator for them to take action.
  5. Create a marketing campaign plan that utilizes the ‘Sunk Cost Fallacy’ framework to persuade [customer persona] to continue investing in our [product/service] by emphasizing the resources they have already invested and how it would be a waste not to see a return on that investment. Highlight the potential losses and regrets of not taking action and how our product can help them recoup their investments.
  6. Create a marketing campaign plan that leverages the ‘Self-Efficacy’ Theory, which builds confidence in [customer persona] and helps them feel capable of achieving their goals with our [product/service]. Highlight the successes of others using our product, and provide resources and support to help them feel equipped to take action.
  7. Develop a marketing campaign plan that employs the ‘Self-Fulfilling Prophecy’ framework, which emphasizes the potential outcomes of using our [product/service] for [customer persona]. Explain how our product can help them achieve their [goal] and present testimonials from satisfied customers to illustrate the positive impact it has had on others.
  8. Create a marketing campaign plan that leverages the ‘Social Comparison’ framework, which highlights the successes of others using our [product/service] and how it can help [customer persona] achieve similar results. Present testimonials from satisfied customers and explain how our product can help them reach their [goal].
  9. Design a marketing campaign plan that utilizes the ‘Confirmation Bias’ framework to appeal to the [customer persona]’s preexisting beliefs about [subject]. Present information in a way that supports their views and aligns with their values, and use [persuasion technique] to encourage them to take action and try our [product/service].
  10. Design a marketing campaign plan that leverages the ‘Anchoring Bias’ framework to shape the perceptions of [customer persona] about our [product/service]. Highlight the most important or relevant information first, and use this information as an anchor to influence their decisions.

Growth Hacking

  1. “Outline a marketing campaign using the ‘Lean Startup Methodology’ framework that employs rapid experimentation and iteration to identify a scalable business model for our [product/service] that appeals to our [ideal customer persona]. Explain the steps taken to validate assumptions and obtain customer feedback to guide the marketing strategy.”
  2. “Develop a marketing campaign using the ‘Growth Flywheel’ framework that details how we can generate growth via a continuous feedback loop that encompasses customer acquisition, retention and engagement, and utilizing customer insights to enhance our [product/service]. Identify specific tactics and metrics to gauge the success of this method.”
  3. “Develop a marketing campaign using the ‘Growth Hacking Canvas’ framework that outlines the key growth opportunities for our [product/service] by mapping the elements of our product, market, and customer segments. Identify specific tactics and metrics to evaluate the success of this method.”
  4. “Develop a marketing campaign using the ‘Lean Analytics Cycle’ framework that addresses a specific problem or opportunity for our [product/service] and explain how data will be measured and analyzed to comprehend it. Describe the steps taken to iterate and experiment to find a solution, including specific tactics and metrics to gauge success.”
  5. “Develop a marketing campaign using the ‘Growth Pyramid’ framework that outlines the fundamental elements of a successful growth strategy for our [product/service] and explains how they will be leveraged to drive growth. Identify specific tactics and metrics to evaluate the success of this method.”
  6. “Develop a marketing campaign using the ‘Growth Mindset Framework’ to stress the significance of a growth mindset, and explain how the team will be encouraged to cultivate a culture of ongoing learning and experimentation. Identify specific tactics and metrics to gauge the success of this method.”
  7. “Develop a marketing campaign using the ‘Four Steps to the Epiphany’ framework that outlines the critical steps for launching a successful startup for our [product/service], such as determining a compelling value proposition, creating a minimal viable product, and driving customer acquisition. Identify specific tactics and metrics to evaluate the success of this method.”
  8. “Develop a marketing campaign using the ‘Growth Stack’ framework that outlines and prioritizes the essential tools and technologies required to drive growth for our [product/service] and explains how they will be implemented. Identify specific tactics and metrics to gauge the success of this method.”
  9. “Develop a marketing campaign using the ‘Growth Marketing Framework’ that outlines and prioritizes growth opportunities for our [product/service], establishes clear goals and metrics to track progress. Explain how a data-driven, iterative marketing strategy will be implemented to drive growth, including specific tactics and metrics to evaluate the success of this method.”
  10. “Develop a marketing campaign using the ‘Growth Hacking Playbook’ framework that outlines a systematic approach to identifying, testing, and scaling growth opportunities for our [product/service]. Identify specific tactics and metrics to gauge the success of this method.”
  11. “Develop a marketing campaign using the ‘Marketing Hourglass’ framework that identifies the most valuable customer segments for our [product/service] and designs a tailored marketing strategy to target and engage them. Specify the specific tactics and channels that will be used to reach and engage these customers and include specific metrics to evaluate the success of this method.”
  12. “Develop a marketing campaign using the ‘Lean UX Cycle’ framework that identifies the user needs for our [product/service] and quickly prototypes and tests design solutions to address those needs. Explain the steps taken to iterate based on user feedback, including specific tactics and metrics to gauge the success of this method.”

So yeah there you have it, hope it helps. Please support me by Checking out my AI newsletter: https://aiwithvibes.beehiiv.com/

--

--