8 Mind-Blowing Stats That Speak to the Future of Digital Communications and Fundraising
If declining reach on Facebook and election year email overload has you losing faith in the power of digital communications and fundraising, these stats should re-inspire you. A massive number of people are coming online in the next four years and they will be creating new email accounts and new social media profiles by the billions — and the way they donate will be online or through mobile apps. Get ready! The Internet Revolution has barely begun and the next decade will astound us all.
- Global internet users are expected to reach 7.6 billion by 2020. Today, it is 3.3 billion.
- There are currently 4.4 billion email accounts worldwide and the number is expected to grow to 6.6 billion by 2019 — a growth rate of 26%.
- 29% of the global population uses social media. That number is expected to grow to 33%, or 2.44 billion users, by 2018.
- The number of smartphone users worldwide is expected to reach 1.9 billion in 2016 (current world population is 7.4 billion) and is projected to grow to 6.1 billion by 2020.
- 55% of email opens are now mobile.
- Globally, 8% have used a mobile wallet. In the United States, it is 18%. These numbers are expected to triple by 2019.
- Online giving grows on average 9% annually. Some studies indicate growth as high as 19% annually.
- By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the internet. Known as the Internet of Things (IoT), only 87% of Americans have heard the term.
2016 Global NGO Online Technology Report
Based upon the survey results of 2,780 NGOs worldwide, the 2016 Global NGO Online Technology Report is unprecedented and provides valuable insight into the global NGO sector and its use of online technology.