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My life is well documented in sporadic diaries about pivotal events that had occurred in my life, but I didn’t feel connected to the practice until recently. After a couple of years of journaling for my personal wellness, I decided to take it to the next level.

While journalling evokes dreams, passions and experiences I decided to stretch it across to reach goals and actions. Instead of a bounded book, it exists across both paper and digital spaces to track my weekly tasks and benchmarks.

Where this exists is up to you — what matters is the intention behind why you’re deciding to keep these records. …

Lessons to be learned from Samantha Jones

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You’re probably wondering what there is to be learned from Samantha Jones, the sexed-up bombshell publicist in Sex in The City in getting what you want in business, and to be frank, life too.

While Sam was undoubtedly the most controversial character of Sex in The City, she was the most determined and self-assured out of the bunch.

This comes as no surprise, considering Samantha was killing it in her business, running one of the hottest PR agencies in New York City. …

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Facing the pivotal moments in your brand.

There are moments like what we are experiencing today, that totally shift the way you look at things. All of a sudden, up is down and right is left and you have to change your course.

These moments, which I call pivotal moments, may make you pause or sit down — and in some cases even fall down.

But the best thing about these moments is that what you choose to do next is what makes you great.

So, what do you do when a pivotal moment is unexpected? First, you got to pause and sit in that space.

You have to acknowledge that the moment has changed everything for you. I’m sure there are a few moments that you can look back at your life and see. I’ve got quite a few myself! …

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Great brands use brand stories and language to their advantage.

When you work with me, you know that my go-to portfolio of stories is to serve my clients and let me tell you, with just a few years under my belt I can confidently tell you: the best brand language happens over time, with a little trial and error. But you have to keep showing up.

That’s why it’s time to start thinking about what you bring to your industry.

Whether you’re a coach or consultant, or Etsy seller, you know your stuff. But you need to be asking yourself: How do you explain what you do in a way that will instantly help them “get it”? …

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If one of your goals for 2020 is to level-up and become the go-to person in your niche then keep reading…

It’s no longer an option to ignore the strong impact of an online presence. Increasing your online presence can contribute to the success of your business and grow your personal brand.

Through the growth of online channels, personal branding is on the rise and is more important than ever before.

You might be asking yourself… “But is it?” The number one thing any of us do is: searching something or someone up on the internet. …

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Ever need a dose of inspiration? My go-to is Youtube or taking a few minutes to read a book. However, I find whenever I hop on Youtube and land on a TedX talk, I’m bound to feel re-energized and ready to take the world on again. Just me?

To be honest, I don’t spent much time at all on Youtube — but TedX talks are definitely the exception. As a solopreneur who loves perspective, I always feel like I’m learning something new through someone else’s story.

So, I’ve put together some of my favourites TedX talks that have left a lasting impact on my…

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Here’s my hot tip on making things happen this year: don’t rely solely on motivation to get you there.

That’s right… We all motivate ourselves by reading motivational quotes, blogs and following individuals that inspire us. But have you ever asked yourself: what are the habits I need to create that will support me in creating this outcome?

Here’s the things… Life is made up of daily habits — some of them good, some of them not so great. We move through our life based on the habitual behaviours we’ve developed.

Whether you wake up first thing and scroll through Instagram, or put on your workout clothes and go to the gym — these are the simple habits you’ve established that run your life. …

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This year I’m only focusing on two things:
1) Things that make me want to jump out of bed in the morning
2) Things that are aligned with my strength (A.K.A my zone of genius)

Looking back at where things started, I realize I was spending too much time and energy doing things that I was *good* at but didn’t naturally excel in.

Why on earth did I think that this would be a good idea?!?

For one, I didn’t want to miss out on anything (FOMO is real, people!) and two, as a new business owner, we’re constantly experimenting and trying things to see if they stick, and before we know it, we’ve fallen into the trap of being the Jill of all trades. …

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In case you haven’t noticed, the online world is incredibly crowded with more and more brands launching their businesses to the world. You might be wondering is it even possible to get your brand noticed by the right people?

You can.

It’s important to have a strong brand presence — now, more than ever — to get your brand noticed by the right people because the truth is, once you have clarity on what your brand stands for; it becomes effortless to attract your dream client.

What exactly is branding?

Branding is simply an expression of how you show up in the world. It includes the visuals you use in all of your communications, the tone of your voice you use to speak to your audience as well as the values you live and breathe by each in your business. …

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In the past decade, the rise of impactful conscious living has blossomed. Starbucks has pledged to eliminate plastic straws, Teslas are spotted on our morning commute, and mom to millennials are bringing their reusable bags to the grocery store.

These days my Instagram feed is filled with posts, messages and ads advertising sustainable ______ (fill in the blank) or brands that give back to global causes. While online ethical marketplaces are exactly what we want — the emergence of this mainstream movement can dilute the concept of conscious living and more importantly can easily encounter mission drift.

“Sustainable” and “fair trade” have become murky in meaning and sometimes interchangeable — easily tacked on as marketing buzzwords rather than a brand essence. Even on Instagram, content surrounding conscious living can feel like a brand feature versus a brand essence. …


Noor Aubaid

Brand & Digital Strategist | NA Media

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