# A target value has to come with a time limit

Now we know that every performance measure must have a target value. But the target value has to have a time constraint. For example, if you want to bring your weight down to 60 kilograms, you have to say within what time period… because if we do not have a time constraint, we may proceed aimlessly and ineffectively.

For example, say I want to bring my weight down to 60 kilograms within one week. Here’s a good technique: start with long-term targets, then divide them up into short-term ones. For example, say I now weigh 72 kilograms and feel that I am too fat. So I set a target: in order to be healthy and be in good shape, I should weigh 60 kilograms.

Now for the time constraint. Of course, no one will think anyone can lose weight from 82 kilograms to 70 kilograms in one day!!! If anyone could do that, it would do definitely do more harm than good.

Instead, try setting an appropriate time constraint, like one year. This is what we call a long-term target (personally I think anything longer than 3 months is long term. If you do not believe me, try to think back to 3 months ago — what targets did you have? If you cannot remember, then just like I said, it should be considered long term).

So let’s continue. When you set a target of losing 12 kilograms, from 82 kilograms to 70, within a year, the short-term goal becomes easy, right? If you have 12 months and you need to lose 12 kilograms, then it is simple — you have to lose 1 kilogram per month.

See how it becomes clearer? That… is a short term target.

But if you want to make it even cooler, think about this: If you have tried to lose weight before, you will know that it is much easier to lose the first weight rather than to lose more later, when you have already lost some.

So during the first 3 months, you might set a target of losing 6 kilograms. Then in the next 3 months, you might try to lose another 3 kilograms; and then another 3 kilograms in the last 6 months.

The last question is how to set a value for the long-term target. Well, “whatever works for you”

One approach you can take is to try looking at a role model. You can compare or, to use the technical term, “benchmark” yourself to that person. For example, you can pick a favorite celebrity whom you wish to have a similar weight to you, then use him/her as a benchmark.

Or if it is an income-related goal, you can benchmark yourself to a businessperson that you like and wish to be like, then try to calculate how much income you need to make per month or per year to be like that person.

It does not sound too difficult, right?