…atter what you’re selling, your most formidable obstacle is prospects’ adherence to the status quo. Your primary adversary, in other words, is a voice inside people’s heads that goes, We’ve gotten along just fine without it, and we’ll always be fine without it.
…urious about her Gate Passage. Once she did, she began to show up different in her weekly sessions. She began to see her mother’s death and her husband’s departure as an opportunity to look at her sense of worth more as something she owned and less as something her Mom and ex-husband defined for her.
However, no $2000 course has made growing my business much easier. A course can even out our journeys, level our learning curves a bit, or answer a particular question. What a course can’t do for us is support us in the daily ups and downs that running and growing a small business entails. It can’t help us evaluate ideas, get feedback on something we’ve created, or make a personalized recommendation. It can’t offer truth-telling, constructive encouragement, or even cheerleading.
The coaches I know who make a living from coaching, don’t spend their days at the beach. They are on video calls with clients, working with executives and senior managers in office buildings, meeting with students at universities, and running trainings at leadership development programs. They don’t work 4 hours a week. They work 40 or 50 hours a week, sometimes more. Their life isn’t perfect (no ones life is perfect), but they are still a great coach.