Thomas EscherThank you Emily for taking the time to explain the misconception of getting a highly capable…Especially well established brands tend to think that every creative in the world would like to work for them - and doing so, of course, on…Aug 30, 2021Aug 30, 2021
Thomas EscherinBetter MarketingCan You Survive as a One-Product Wonder?With focus and trust, you don’t need to go huge to be successfulNov 7, 20191Nov 7, 20191
Thomas EscherinAdventures in Consumer TechnologySuccessful Entrepreneurs are CuratorsCo-Creation: Present-day marketing curates customer problems and translates them into desirable products. An entrepreneurial field test.Mar 1, 2017Mar 1, 2017
Thomas EscherDesigning the perfect white T-shirtWhat makes the perfect white T-shirt? We put his question to Monika Menne, Lecturer in Textiles at the internationally renowned ESMOD…Dec 15, 2015Dec 15, 2015
Thomas EscherinAdventures in Consumer TechnologyAd Men Are Dead MenBy Thomas EscherJul 20, 2015Jul 20, 2015
Thomas EscherinMarketing And Growth HackingSelling Across all ChannelsThe days of separating offline and online are over — and that also goes for retail. Successful brands are already providing their…Jan 7, 2015Jan 7, 2015
Thomas EscherinAdventures in Consumer TechnologyThe Third Industrial RevolutionA little store in Downtown Manhattan could be the epicenter of the 3D printing revolution.Nov 28, 2014Nov 28, 2014
Thomas EscherinThoughts On JournalismThe newspaper is dead. Long live the newspaper.Print is dead - is the current assertion made by self-proclaimed media prophets. But they are wrong: printed publications will become…Oct 15, 20141Oct 15, 20141
Thomas EscherinThoughts On JournalismThe Electronic JournalistA thesis by a software company in Chicago predicts that in 15 years, 90 percent of all online news will be written by a machine.Mar 27, 2014Mar 27, 2014