Nora TriceinField Notes from A Hundred MonkeysA Namer’s Travels: The Louisiana WordsmithsMy current home base is Houston, which means New Orleans is a straight shot down I-10 and an easy long weekend. For anyone who loves…5 min read·May 23, 2023----
Nora TriceinField Notes from A Hundred MonkeysBringing short-term relationship energy to long-term relationships, and vice versaAt A Hundred Monkeys we talk a lot about how brands are like people. The name is the first impression, they have personalities, voices, and…4 min read·Mar 14, 2023----
Nora TriceinField Notes from A Hundred MonkeysThe shopping complex (and names that aren’t)A branding lesson from none other than the strip mall3 min read·Dec 16, 2022----
Nora TriceinField Notes from A Hundred MonkeysA day in the life of “the everyday customer”̶T̶h̶e̶ ̶m̶a̶n̶, the myth…2 min read·Jun 17, 2022----
Nora TriceinField Notes from A Hundred MonkeysEven big names need help namingWhy star-studded naming projects usually burn out4 min read·Mar 10, 2022----
Nora TriceinField Notes from A Hundred MonkeysWe’re all creatives and judgesHow creative decisions force us to rewire our brains3 min read·Nov 4, 2021----
Nora TriceinField Notes from A Hundred MonkeysYou are here: Navigating a naming ecosystemIt’s been a while since most of us have been to a theme park, a music festival, a zoo, or even a museum. If my memory serves me, these…5 min read·May 5, 2021----
Nora TriceinField Notes from A Hundred MonkeysA case for getting the good news before the badCreative feedback edition3 min read·Feb 16, 2021----
Nora TriceinField Notes from A Hundred MonkeysA look at naming in the world’s specialty marketplaceThis year, more than ever, we’ve needed small businesses as much as they’ve needed us. They’ve been there on our long neighborhood walks…4 min read·Dec 9, 2020----
Nora TriceinField Notes from A Hundred MonkeysIn 2020, brands are treating their names like regrettable tattoos.We’ve seen a lot of change this year as brands, bands, and institutions have revised their language to be more inclusive. First and…5 min read·Oct 21, 2020----