Nora TriceinField Notes from A Hundred MonkeysA Namer’s Travels: The Louisiana WordsmithsMy current home base is Houston, which means New Orleans is a straight shot down I-10 and an easy long weekend. For anyone who loves…May 23, 2023May 23, 2023
Nora TriceinField Notes from A Hundred MonkeysBringing short-term relationship energy to long-term relationships, and vice versaAt A Hundred Monkeys we talk a lot about how brands are like people. The name is the first impression, they have personalities, voices, and…Mar 14, 2023Mar 14, 2023
Nora TriceinField Notes from A Hundred MonkeysThe shopping complex (and names that aren’t)A branding lesson from none other than the strip mallDec 16, 2022Dec 16, 2022
Nora TriceinField Notes from A Hundred MonkeysA day in the life of “the everyday customer”̶T̶h̶e̶ ̶m̶a̶n̶, the myth…Jun 17, 2022Jun 17, 2022
Nora TriceinField Notes from A Hundred MonkeysEven big names need help namingWhy star-studded naming projects usually burn outMar 10, 2022Mar 10, 2022
Nora TriceinField Notes from A Hundred MonkeysWe’re all creatives and judgesHow creative decisions force us to rewire our brainsNov 4, 2021Nov 4, 2021
Nora TriceinField Notes from A Hundred MonkeysYou are here: Navigating a naming ecosystemIt’s been a while since most of us have been to a theme park, a music festival, a zoo, or even a museum. If my memory serves me, these…May 5, 2021May 5, 2021
Nora TriceinField Notes from A Hundred MonkeysA case for getting the good news before the badCreative feedback editionFeb 16, 2021Feb 16, 2021
Nora TriceinField Notes from A Hundred MonkeysA look at naming in the world’s specialty marketplaceThis year, more than ever, we’ve needed small businesses as much as they’ve needed us. They’ve been there on our long neighborhood walks…Dec 9, 2020Dec 9, 2020
Nora TriceinField Notes from A Hundred MonkeysIn 2020, brands are treating their names like regrettable tattoos.We’ve seen a lot of change this year as brands, bands, and institutions have revised their language to be more inclusive. First and…Oct 21, 2020Oct 21, 2020