This article collects learnings I made while collaborating as a service designer for BloodLink,at a pilot we ran in India in June 2018.

The Indian context

Many countries in the West fulfil their blood demands through voluntary donations. This is not the case in India, where a significant amount of blood needs are covered with replacement donation and still, there is not enough blood supply to cover all demands. Blood is a living tissue with a limited amount of shelf life; hence, a flexible and abundant donor mass is required to ensure stock and avoid wastage.

There are some public hospitals in India, but they are overloaded with patients. More often than not, patients of all economic backgrounds have to pay privately for medical treatments. When it comes to blood units, patients have to pay a fee to cover the testing and processing of donated blood. …


This article collects learnings I made while collaborating as a service designer for BloodLink, at a pilot we ran in India in June 2018.

Blood donation in India

Many countries in the west fulfil their blood demands through voluntary donations. This is not the case in India, where there is not enough blood supply and a significant amount of the blood need is covered with replacement donation.

Meet BloodLink

BloodLink is an Indo-Danish social enterprise. They wish to take the responsibility of finding blood out of the hands of the patient by connecting blood banks and hospitals through digital tools.

The start-up is currently working on a service that connects companies and blood banks to organise donation camps. A team embarked to India to be present at 6 donation camps. As the designer in the team, I was on charge of carrying out intensive research during the camps, ideating on how to increase donor count, frequency of camps and working on new value propositions for BloodLink. …

About

Nora González Dwyer

Believes design is a powerful tool for strategy. Loves true sustainable development, people & systems. Flirts with electromechanics.

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