That is why in my mind, at The New York Times, Dean Baquet is the head of brand, no matter what it says on someone else’s business card. For at The Times the executive editor is ultimately responsible for what newspaper is and what it stands for. I’m not suggesting we change Baquet’s title to head of brand and chief audience developer. Heaven forbid. No, I’m suggesting that we continue to imbue in the title of editor the responsibility to serve the public and protect the brand.