Thanks Christophe Tauziet, can’t remember the last time I read a product journey so carefully. I think you described the problem very well, and I totally relate. Moreover, the details on how you implemented the first mockups and beta versions, and got feedback were really helpful.
I understand it’s not live yet (at least in Israel), but by the last movie I got a feeling that the user testing might have taken it to a bit different direction, and it ended up more as a “collage” product that is very simple, but lacks the magic that combines someone’s journey (images, notes, video, GPS and external mashups) into a story. But I hope to be wrong, and looking forward to see the actual product.