Yeah I get this, but it depends. I’ve presented what I do as Forte Labs for a long time, for this exact reason. Developed a whole brand with business cards, letter heads, etc. But now I’m noticing my own name carries more weight, and by hiding behind a corporate facade I’m actually dampening my earning power. I’m working on a rearchitecture now to put my name front and center.
Great one, Tiago Forte
I am definitely adding the term “portfolio thinking” to my vocabulary.
Also there must be certain pitfalls or drawbacks of the full stack lancer. Example the growth of a full stack lancer will be limited by the amount of critical skills or knowledge capital that cannot be…