Today, I have some exciting news to share: Tapglue got acquired by Localytics and our team is joining the Boston-based company to keep focussing on our mission: helping mobile apps drive growth and engagement. With the team, products and resources that Localytics has in place, we will be able to have an even bigger impact on the industry. We’re excited to have a new home and keep pushing to make mobile apps more successful. Localytics also announces to open an office in our home town Berlin, which will be led by the Tapglue team.

We have known Localytics and their founders for quite a while. In fact, Onur and I have been working for one of their largest customers in Europe, the popular football (a.k.a. soccer) app Onefootball. When we started Tapglue, the founders Raj, Henry and Andrew got involved as mentors early on. Last year, the idea of joining forces came up and during various conversations, we soon felt that Localytics and Tapglue share the same vision. …


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This post was originally published at the Tapglue Blog.

Every new product or feature that is launched based on a community of users has the same chicken or egg problem. As long as there are not enough people to fuel the community, it will be difficult to attract and retain new users for this product or feature as the benefit of the community is small. We call this the Empty Room Problem.

Once the community gets bigger and engagement increases, it will become much easier to grow — the bigger the community, the bigger the value for each individual. …


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This blog post was originally published on the Tapglue Blog.

Surely you heard this many times before: The retention problem is one of the biggest for mobile app developers today. Many apps struggle to attract users and struggle even more to retain them. There is a powerful tool that I think more developers should leverage to increase user retention: the activity feed.

What exactly is a social activity feed?

As the name suggests: It’s a feed that shows the activity of people a user is connected with. …

Norman Wiese

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