How to Market Your ICO Without Advertising on Facebook, Google or Twitter

Norm Bond
6 min readApr 26, 2018

Google, Facebook and Twitter generated millions of page views, raised awareness and increased revenue for ICOs. So how will crypto projects reach their target audience without being able to advertise on the major social media platforms and search engines?

With the lion’s share of the PPC (Pay Per Click) market (roughly 67%), the use of Google AdWords was top of mind for many ICO founders. That carpet is being pulled off the floor in June as Google bans any cryptocurrency or ICO related advertisements.

Facebook changed its advertising policy to “eliminate misleading or deceptive promotional practices in ads for financial products and services”. Yeah, they’re looking at you spammers, Ponzis, Shitcoins, Pump and dump schemes and other garbage we really don’t need in Crypto.

Twitter began blocking advertising in March. And even LinkedIn, “the professional network” is now blocking all crypto-related adverts.

ICO projects are excluded from reaching 70 percent of the world’s digital ad market. That’s a lot of screens, eyeballs and traffic in a pond where you cannot fish. For many projects this is the kiss of death.

But this does not have to be the end of your advertising and marketing road. Below you will learn the three key

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Norm Bond

Digital Marketer | Consultant | Strategist | for Business Owners, Entrepreneurs & C-suite Executives | http://www.NormBondMarkets.com