Coinbase is quietly redefining marketing with incentive based education. The company remains one of the biggest cryptocurrency exchanges in the United States with over 20 million registered users. But hey, crypto marketing ain’t easy.
Spring brings the rise of alts and IEOs. There are industry wide challenges with volatility, security and scalability. And the rash of ICO failures and scams has not helped attract investors or boost mainstream adoption. But for every dark cloud there is a rainbow.
Brian Armstrong, CEO of Coinbase, believes that crypto mass adoption mostly depends on volatility, scalability and usability.
Education is the key that has helped open doors for many technology advances. From voicemail to email to texting there is always an adoption curve that has to be crossed.
In crypto FOMO is substituted for education and used to attract investors who have no knowledge about the business, team or technology involved.
