Thailand set to return as China’s favourite destination

Thailand’s position as China’s favourite travel destination is set to resume, a survey indicates

Bangkok | April 22, 2020: Thailand is one of the travel markets in Asia most impacted by the unfolding COVID-19 crisis. The country hosted 39.8 million international visitors last year, out of which nearly 11 million were from China.

A survey of over 1,000 pre-qualified travellers in China’s first-tier cities in mid-April conducted by C9 Hotelworks and Delivering Asia Communications has indicated that 53% of Chinese travellers would like to travel overseas by the end of this year. 71% said they would like to visit Thailand.

With ease in international travel restrictions, Thailand and other countries in which the COVID-19 outbreak is well contained may see the return of Chinese travellers in the second half of this year, particularly in August, October and December.

The most popular holiday destinations in Thailand seem to be, in order of popularity, Bangkok, Phuket, Chiang Mai, Koh Samui and Pattaya. Over 75% of the demand are in the top three destinations.

83% of potential Chinese visitors now prefer independent travel over group tours. The top five booking channels are Ctrip, Fliggy, hotel websites, Booking.com and WeChat.

Other findings include:

• China’s regional and low-cost airlines have resumed flying;
• Thailand’s close proximity and vast network of approved air routes to China still work in the country’s favour; and
• The recent appreciation of the Chinese Yuan against the Thai Baht means that Thailand now offers greater value for Chinese tourists.

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Disclaimer:

The survey was conducted independently by C9 Hotelworks and Delivering Asia Communications and not commissioned by nornnorn. nornnorn is not in any way affiliated with the two organisations.

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