Should you try public speaking at your next networking event?

Should you try public speaking at your next networking event?

Yes, of course!

Public speaking is one of the best ways to get directly in front of your target market, portray yourself as a subject matter expert and be remembered!

If you’re thinking, “oh, no! Public speaking terrifies me!” then you’re with the rest of us. According the to National Institute of Mental Health, 74% of people are afraid of public speaking. If you can get on the other side of fear, you will see a huge payoff!

The most obvious benefit for getting up in front of a crowd is that you are able to maximize your presence. You are now speaking with as many people as a you can fit in a room with a common interest as opposed to walking around a crowd trying to find the right opportunity. Scale your message!

Think about the last time you were at a conference or presentation. How many people did you see taking pictures of the slides or tweeting out quotes? The fact that you are on stage and have gathered a crowd means that people want to hear what you have to say and are looking for valuable information to share.

If you can provide those “snackable” pieces of content for users to share during your talk, just sit back and watch your reach on social media start to grow! Best case scenario, there might be someone from the media in the audience that wants to share what you have to say.

Now, how do you keep the interest going after your talk has concluded? Promise to email your research or slides to anybody who is interested after the session. Audience members with a particular interest in what you are sharing will want to come talk to you or ask questions when you wrap up. You can add all of these new contacts to your email database and follow up with newsletters, upcoming speaking opportunities and commentaries on trends.

Here is a great trick if you’re doing a presentation; provide a prize giveaway! Have attendees drop their business card in a jar and at the end use that to call out the winner. Now, you have all the contacts of people who were interested in your presentation! This also encourages attendees to stay until the very end.

If you’re looking for a networking event to attend, check out the events North of 41 has on the schedule. Our networking events are able to bring together key decision makers from across North America. We host panel discussions, pitch competitions, webinars, hackathons and Tech Day advocacy days with tech stakeholders and political leaders.

Better yet, organize your own event with the help of North of 41! With a specific subject matter, you’re guaranteed to pull together attendees with a common interest.

So, what are you waiting for! It’s time to start scripting your next presentation!