The writer of this article is overreacting, in fact, I would say that he/she is clearly the most racist between us. This is something similar to the Apple’s emoji color change.
Some weird people thought that the yellow color was racist because that is how people in Americas thinks about Asians. But there is a fact here: there is no people with yellow skin.
Even if Apple was the most racist team on the whole Earth, we must have to agree that this skin color and the way that they draw it’s emojis make them absolutely inhuman.
Snapchat makes the same. Instead of, for example, making a filter where your skin color changes to black and your nose grows, and then they put a lot of weapons around you; they put filters making look like an alien (yea, that is alien-racist following the writer’s logic).
I have not seen a fitler where they put a turbant in your head, “Open your mouth” and when you do, an explosion. THAT would be racist. The situation that the writer exposes, is not IMHO.