Micro-Influencers are Small Businesses New Best Friends
With social media now dominating our society and culture, businesses varying from high end make-up brands to small start-ups, have taken to social media influencers to do their marketing.
Brands have been paying social media influencers and celebrities, with large audiences, hundreds of thousands of dollars for a single post promoting their products. With teenagers constantly following the latest trends their favorite influencer display on sites like YouTube, Instagram and Twitter, business have been flocking to reach these target audiences.
However, not all brands have the budget to reach influencers like celebrity Kylie Jenner, with a following of 114 million, or Youtube guru Jeffree Stars whopping 8 million followers.
Smaller brands, such as Mason Jar Storage, instead turn to partnering with micro-influencers. Micro influencers are “social media personalities with relatively small but loyal and engaged niche audiences” as defined by the Forbes article.
Alon Popilskis, their marketing director, argues that working with micro-influencers is not only budget friendly, but statistic shows that their engagement rates are significantly higher — meaning more sales. A high engagement rate drives not only sales but the ROI these brands invest into sponsorships with micro-influencers.
From a business perspective, I do believe that investing upon smaller influencers with loyal and engaged audiences, is significantly more profitable in terms of ROI. Not only that, but their audiences will find it to be more authentic to see their favorite influencer promoting a brand because they have built that trusting relationship.
I believe that smaller business should take advantage of social media and partnering with micro-influencers. It’s budget friendly, allows for brands to access to a target audience, authenticity and higher engagement.
Let’s face it, social media is the future and a vital aspect for businesses to utilize in order to be successful.
Original story : https://www.forbes.com/sites/dinahwisenberg/2018/07/31/small-businesses-find-micro-influencers-a-good-marketing-avenue/#480e2e76f9fd
