Customers vs. Users: Why Word Choice Matters
Alex Fishman

from a design standpoint, I think the difference between customers and users really does make a difference. They each carry connotations to them in the contexts they can be used. For instance, with user centered design vs. customer discovery. There are a lot of points in which the user and customer are related, but the distinction seems important when pulling back and putting it in user centered design frameworks — which can be incredibly informative to a better MVP.

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