I’ve had this sitting in my Dropbox Paper account for a while. I guess now is a good time to publish it ;-)


Because this is fresh on my mind, I want to talk briefly about when the right time is to discuss product solutions.

In my experience when starting a new project, a product team often starts talking about solutions without fully understanding the problem. This occurs more often than I like and this can have negative effects on the customer’s experience, the product, and the team’s productivity. While I usually love hearing solutions from the entire team, I don’t like when those solutions are brought up so early in the process. …


I’ve had the opportunity to work with some really great companies, from a small non-profit to a large e-commerce company. Regardless of the size I always ran into the same two key questions.

  1. What is our product strategy?
  2. What are we doing over the next 3–4 months?

Knowing the answers to the two questions above sets the company and its employees up for having a shared vision. Without a shared vision, a few things can happen.

  • You lose sight of the bigger picture
  • You don’t know where the product is going
  • You lack motivation because you don’t understand how your…


According to the White House Office of Consumer Affairs, it is 6 to 7 times more costly to attract a new customer than it is to retain an existing customer. Not to mention that 80% of your future profits will come from just 20% of your current customers. So why is that many companies don’t have a customer retention strategy? If you focus more on customer acquisition and less on customer retention, you need to balance out your strategy and increase your customer’s lifetime value (CLV). …


There are a lot of books out there that discuss the topics of user experience, user interface, information architecture, usability, behavioral psychology, and many other topics that fall under the UX umbrella. Getting started in UX requires an understanding of some basic principles that are the foundation for a successful career.

Here are 3 books that I recommend to those interested in learning more about becoming a UX professional.

Enjoy a good read and let me know what you think. I’m here to answer questions about getting into a career in UX.

Grant Novey

Design systems at Code42. Health and fitness hustler, fresh powder skier, powered by EDM × Emo. Writing about Figma, Framer, no-code, and anything else I want.

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