Elegant Online Portal Celebrates Rich AXOR Brand Heritage
Press Information
New York, March 2018. The AXOR brand, pioneers of avant-garde design objects for luxury bathrooms and kitchens announces the launch of a new, dedicated, US website. Shining the spotlight on AXOR, a brand of the Hansgrohe Group, the site www.axor-design.com offers an informative, and visually rich digital design experience. Anchored by several elegantly displayed core feature areas, the online resource is tailored for discerning and design-savvy consumers, as well as design professionals. Features include practical considerations, such as product collection overviews and interactive customization tools, as well as inspirational content, such as project reference galleries and complementary editorial exploring art and culture.
Lauren Batts, Marketing Communications Manager says, “The AXOR brand continually redefines aesthetics, water design and functionality in the creation of its exclusive, one-of-a-kind products and collections. Conceived and crafted to the highest aesthetic and technological standards, the development process has resulted in truly iconic and architecturally significant products. From the numerous collections with designers like Philippe Starck, to the creation of boundary-breaking water prototypes, “AXOR WaterDream” projects and concepts, the AXOR brand has made an impressive mark on the design world for 25 years. The new site’s sophisticated, design-forward interface celebrates this exceptional brand heritage.”
At a glance, the new AXOR brand website includes the following:
Core Areas:
- Products: Bathroom collections, ranges & product overview
- Tailor-Made: Customisation & bathroom planning with AXOR
- Inspiration: Bathroom and kitchen inspiration from AXOR
- AXOR Storybook: Architecture and design in bathrooms and kitchens
- AXOR Brand: Philosophy, showrooms, designers & AXOR WaterDreams
AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created. Some of them are considered classics of bathroom design to this day. Collectively they embody the claim “Form follows Perfection”: not ending the developmental process until nothing more can be added or removed. Pace-setting design objects have been developed with this recipe for more than twenty years with world-renowned designers, among them Philippe Starck, Antonio Citterio, Jean-Marie Massaud and Patricia Urquiola. AXOR is a brand of the Hansgrohe Group.
Find out more about AXOR on:
www.facebook.com/axor.design www.twitter.com/Hansgrohe_PR
#AXOR
#FORMFOLLOWSPERFECTION
iF Design Leader in the Sanitation Industry
In the current ranking of the International Forum Design (iF) of the best companies in the world for design, the Hansgrohe Group, with its brands AXOR and hansgrohe, ranks 6th among 2,000 listed companies. The 1040 points earned by the Schiltach-based fixtures and shower specialist outperform famous brands such as Audi, BMW or Apple and reconfirm the company’s leading position in the sanitation industry.
Further Information:
Hansgrohe USA
Public Relations : Novità Communications
Danielle McWilliams / Alexandra Zwicky / Becca Sass
P 212.528.3160 (Danielle x 11, Alexandra x 14, Becca x 15)
E-Mail: danielle@novitapr.com / alexandra@novitapr.com / becca@novitapr.com
