Technology has become a commodity. With enough resources we can build anything — from neural networks to a live-action “Cats” movie. The real question is, does anyone need it?
To help honestly answer this question — and tackle the law of triviality — I distilled my hands-on observations related to product development into three points.
Usually, we don’t have to invest months of work and write countless lines of code to discover if anyone needs our product. We need a good story, a relevant experiment and participants for that experiment.
UX design has matured as a field over the past decade, overcoming numerous misconceptions and the disregard of logic. Designers have arrived at best practices through aggregating similar approaches while accepting the evolving process of design. However, there is no universal workflow for UX design. Each project is grounded in its unique context, based on technological limitations, users’ mental models, business goals and environmental influences amongst other factors. As such, even if a workflow worked well in the past, it might not work well again in a different context. …
Translating human needs into the product features