Novi Milenkovic is a consultant, innovation manager and certified product owner (CSPO), with more than 10 years of experience in product management, innovation management, Agile methodologies and business strategy. He worked with corporations and startups on wearables, fintech, blockchain, bioinformatics and clinical trial products.

Novi uses complexity science as a foundation for his innovation and product management process, which typically begins with user research or workshop with key stakeholders where he asks plenty of questions. From the insights gained, he develops ideas for product features and also defines experiments to validate the proposed solutions. Finally, he collaborates with the business owner to create a sustainable business model and strategy that doesn't neglect the well-being of users. Novi published several articles on the Complexity Management and founded community for application of complexity science in the field of business and software development. Sometimes he talks about product management in front of a lot of people. In spare time he likes to compose music, write and sail.