Expanding Our Editorial Content

We’re proud to announce a new round of fundraising, where we’ve received $16.2 million in investments to keep forging ahead with the distributed content model. The Wall Street Journal calls our growth this year “astronomical,” as we’ve gone from under 70 million monthly views in January to an average of 700 million monthly views, across all platforms. TechCrunch notes that the vast majority of our audience are between the ages of 18 and 34, highlighting the importance of how many young people are getting their news today — via social and mobile. And NewsWhip just named us as the #1 Distributed Publisher of 2015.

Beyond our presence on Twitter, Snapchat, Vine, Instagram and other platforms, we’ve also expanded our editorial content. On Facebook, we’ve launched multiple verticals dedicated to specific issues or topics:

  • NowThis Election — covering the presidential candidates in real-time, from rallies to debates, fact-checking their speeches
  • NowThis Entertainment — from Star Wars to Saint West
  • NowThis Weed — the latest news on decriminalization, legalization and medical research
  • NowThis Future — the best of tech and science innovation, shaping our future

Our ongoing partnership with Axel Springer has also given us new avenues to tell stories of the refugee crisis in Europe.

We’re excited to build more of an international audience while continuing to deliver important news to American audiences at home. Our editorial and social teams continue to work closely together to best serve those interests, while keeping the NowThis voice. And our engineering and product team is investing in and building technology to help strengthen our newsroom capabilities around the management, distribution and measurement of content we believe in. You can follow their updates here.

Stay tuned.