nozzleinNozzleLooming data scandals in big tech: Is Amazon the next Facebook?According to Amnesty International, a third of humans on Earth use a Facebook-owned service every day. In July, The US Federal Trade…Jan 2, 2020Jan 2, 2020
nozzleinNozzleWhat is Search Term Optimization?“Search term optimization” is exactly what it sounds like — optimizing search terms. But in the context of Amazon, this describes a more…Dec 31, 2019Dec 31, 2019
nozzleinNozzleHow to audit your Amazon PPC campaignPPC campaigns are never perfect. Building out your theory, tweaking performance on the go and making sure that you have levers at your…Dec 30, 2019Dec 30, 2019
nozzleinNozzleWhat’s a good RoAS on Amazon?Return on Advertising Spend (RoAS) measures the effectiveness of your digital advertising campaign. It’s a benchmark measure to help…Dec 26, 2019Dec 26, 2019
nozzleinNozzle5 things you need to know about the Amazon antitrust probeAccording to Bloomberg, a team of Federal Trade Commission investigators are interviewing small businesses that sell products on Amazon to…Dec 23, 2019Dec 23, 2019
nozzleinNozzleAn Amazon ACoS strategy guide for 2020Advertising your products on Amazon is becoming more complex and important. When consumers go to Google, they are doing research — Amazon…Dec 23, 2019Dec 23, 2019
nozzleinNozzleBest Amazon PPC strategies for the holiday seasonWith Thanksgiving falling on November 28th this year, there are six fewer shopping days between Thanksgiving and Christmas than in 2018…Nov 29, 2019Nov 29, 2019
nozzleinNozzleCustomer Lifetime Value on AmazonAccording to Peter Drucker: “The purpose of a business is to create and keep a customer.’’ Customer Lifetime Value (CLV) is a measure of…Nov 28, 2019Nov 28, 2019
