Many people desire a connection with the people who are reporting the news to them.
The People Formerly Known as The Audience are Still Part of The Audience
Kendall Campbell

An interesting thought. I wonder what would have happened if Walter Cronkite’s audience had been able to connect with him through social media. Would he still have been the most trusted man in America? Or would social media have reduced him to a mere mortal — or even lower?

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