A smart click!

Clikon — An emerging Electronics brand in the middle east has grown to become one of the fastest growing suppliers of Electronic products in the region. With the strong support of dedicated research and development team and by applying the latest technologies, trend and style in their products, Clikon has achieved its position in this competitive market.

One of the major challenges faced by Clikon was the lack of consistent package design for each of its product categories. While entering new markets, it is essential for a growing brand to connect with and establish a relationship with the people they’re trying to reach.

They wanted a fully differentiated visual personality for the packaging design. NRay having the capacity to effectively navigate the complex dynamic of changing the packaging design, we decided to maintain the crucial element of the package which is the white background color and the visibility of the logo. This will surely help loyal customers to easily distinguish their new packaging from their competitors. As a part of enhancement, the logo was refined a bit to fit more easily to the new packaging design.

Initially, the task was to develop a master design to compete with global brands in the middle east. We chose three products from home appliances categories — the mixer, kettle & iron box, which are of different sizes. Our team came up with a clean white design giving more visibility to the product. We strictly avoided unwanted information in the front part by including only the significant icons, warranty etc. The package design also allowed maximum attraction to the logo, which helps in registering the brand easily among the customers.

We’re confident this new package design can actually elevate the brand in its totality and will support the brand to conquer the new heights. Thank you team Clikon for choosing NRay.